Samples of promotional materials for virtual events.
Designing Virtual Vibrancy:
Keeping Arts Alive in a Pandemic
October 14 - 1:00pm - 2:00pm
Join Fenway Alliance Executive Director Kelly Brilliant for a Zoom session exploring the ways that Fenway Cultural District institutions — the MFA, Boston; Isabella Stewart Gardner Museum; Mass Historical Society; Mary Baker Eddy Library, Boston Symphony Orchestra; Huntington Avenue Theatre, and more — developed digital strategies to deliver vibrant virtual offerings in a Cultural District that went from packed museums, concert halls, and theaters to empty almost overnight due to the coronavirus pandemic. Be inspired by the range and diversity of ingenious virtual programming that the institutions in the Fenway Cultural District developed to meet this unprecedented challenge.
The Fenway Cultural District is a state and citywide designation that encompasses the heart and soul of cultural Boston from historic museums such as the MFA, Boston and the Gardner Museum to Boston’s newest cutting-edge contemporary free museum, MAAM (Mass Art Art Museum), to educational and cultural institutions to community groups and organizations. All are uniquely situated to think creatively about delivering engaging virtual content.
What are some of the lessons learned and new skills and unexpected linings that have emerged? From virtual art workshops, to a scrappy grassroots music video, to intimate encounters with specific pieces of iconic art by world renowned curators — join us as we explore how the gathering economies of the Fenway Cultural District learned to embrace virtual vibrancy to keep the arts alive during the height of the pandemic.
Through case studies and special guests, Executive Director Kelly Brilliant will model how the institutions in the Fenway Cultural District were able to deliver creative, thought-provoking, and digitally unique programming during this unprecedented period.