Designing Your Brand: How to Create a Strong Brand Identity in the Home Design Arena

Presented by Northshore Home

at Floriana at the Hellenic Center, Ipswich MA, 117 County Rd, Ipswich, MA 01938  

$40 - Details: nshoremag.com/homespringevent

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Although several definitions of branding exist, we can agree — you absolutely need it in your design business. “A brand is the perception that a client or prospect thinks about your business.”  It is not only about a visually appealing Instagram or website, it is also about your voice and the way you build relationships with your network. “Your brand is a promise of what the client can expect from you if they choose to hire you.”

 

We speak to design and marketing experts on how to develop a strong brand identity that will bring clients.

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Panelists

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Interior Designer Dane Austin, Dane Austin Design  
Dane Austin believes that if we live in beautifully designed homes that are in alignment with our definition of comfort and wellness, our lives feel enriched and complete. It is that ideal upon which his eponymous firm was founded in 2009. The firm has garnered multiple accolades including two Thermador Kitchen Design Challenge Awards featured in Architectural Digest, two IFDA Diamond Awards, and the Excellence in Design Award from ASID. 

 

Journalist and Consultant Marni Elyse Katz

Marni Elyse Katz is a freelance design journalist and consultant who writes regularly for numerous titles, including Northshore Home. She also works with design professionals on press strategy, brand identity, and social media endeavors. Her background includes magazine editor roles and website development positions at media companies, including Time Inc., AOL, and NBC Universal, Follow her on Instagram @StyleCarrot.

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Interior Designer Justine Sterling of Justine Sterling Design 

Justine Sterling’s aesthetic is clean, layered, approachable, modern yet cozy, and filled with texture. Justine believes the key to a well-designed (and loved) home starts with guiding clients through self-discovery, allowing her to intimately understand the design elements that will bring surprise and delight to their client’s home. Her projects have been featured New England Home, Northshore Home, Modern Luxury Interiors Boston, The Boston Globe, and Boston Home.

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Marketing Director Caroline Stone, Patrick Ahearn Architect
Caroline Stone began her career working on fully integrated marketing campaigns for the likes of Moet & Chandon and Dom Perignon champagnes at NYC-based ad agencies and spent five years with The New York Times Company prior to parental leave. While taking a decade off from the workforce to raise young children, Caroline completed two projects as a Patrick Ahearn Architect client.  Today, she serves as the firm’s Marketing Director.

 

Interior Designer Lisa Tharp 

An award-winning firm known for its clean-lined, artistic aesthetic, Lisa Tharp Design creates beautifully timeless environments. The firm has been featured in Architectural Digest, Elle Decor, Luxe, House Beautiful, as well as in books and international publications. It has also appeared on This Old House and in Magnolia Network programming. Tharp was recently inducted into the New England Design Hall of Fame.